Fresh From Florida

Fresh From Florida

“Fresh From Florida” promotes Florida’s agricultural products through a multi-media consumer advertising campaign. This annual campaign promotes “Fresh From Florida” products during peak season with a media mix of radio, TV, podcasts, digital display, social media, online shopping platforms, cashback apps, retail shopping cart advertising, podcasts and more. The messaging encourages consumers to look for the sunny logo and buy Florida products. With more than 1.37 million followers, “Fresh From Florida” is extending the power of our multi-media marketing campaign.

We conduct annual brand awareness surveys to measure consumer recognition and to understand what drives consumers to purchase products that carry the Fresh From Florida logo. Not only is taste important when considering whether to purchase produce or protein, but information such as the results of our surveys and consumer logo recognition may encourage you to give your shoppers what they want and consider purchasing Fresh From Florida commodities.

Fresh From Florida (FFF) Brand Awareness Surveys - Key Takeaways 2024
• 90+% of consumers surveyed now recognize the FFF logo
• 76% of respondents look for locally grown Florida produce

Visit us at the Florida Pavilion in NASDA's A Taste of the States and learn how to work with “Fresh From Florida.”

1990

Associations, Organizations & Media, Beverages: Alcoholic, Fresh Products, Ready-To-Eat, Seafood